What is Amazon’s product selection? Analyzing the current market’s supply and demand trends is the main purpose of Amazon’s product selection to find popular products for stores. When selecting products on Amazon, you should start with “cheap” and then sell them at a competitive price. After removing logistics and other costs, you can get the target profit. At the same time, you can get good reviews from Amazon! In other words, price is not the only factor in product selection. Amazon product selection must take into account quality!
Amazon chooses products to avoid these misunderstandings
1. Don’t follow the trend blindly
The selection of products is single-minded, only looking at the hot-selling products in the market, and blindly choosing which products are selling well. For hot-selling products, the seller does not know the basic parameters of the product, such as whether the product is safe, whether it has the right to sell, whether it has continuous or long-term demand, etc., before the seller chooses the product, he must familiarize and understand it in advance, otherwise it will follow Amazon. The operation process will only add more trouble.
2. Avoid products that involve infringement
Product selection involves infringement. When selecting products, sellers must pay attention to product authorization information, especially for products that have been registered for trademarks or brand records, learn to understand and avoid them in time. If the selected product involves infringement, then what is waiting for you is the warning letter that will follow, and it is likely that you will be removed from the right to sell.
3. Product selection does not mean follow-up sales
Many Amazon novice sellers think that follow-up is equal to product selection in the early stage of product selection. In fact, this is a big misunderstanding, but these sellers still disagree. Other sellers habitually copy products with good sales to their own stores. The result of this is that it is very likely that the seller you are following will complain to Amazon and cause the account to be blocked.
How to select products on Amazon-7 Tips
1. Choose a product you are familiar with
If you are a new seller, in the early stage of product selection, it is recommended to choose products in the category you are familiar with. This will make it easier to purchase products, and at the same time, you can better highlight the characteristics of your products and have a better understanding of the quality of the products. control. The positioning of the product must be clear, the process of the product, the production process, as well as the existing problems, and how to solve the problems must be clear. as well as
Who is this product sold to? Age positioning, preferences, these must be analyzed well.
2. Choose products with high market demand
When sellers choose products, market demand is a very important reference indicator. The products selected by sellers must be in large demand for the market and have continuous or long-term demand, not just limited to a certain period of time. Sales of products, such products have a small market demand, and it is difficult to create long-term explosive products. Try to choose non-seasonal products. If it is a seasonal product, make a pre-judgment. Ship early one month before the season, and pre-judge and clear the inventory before the end of the season.
3. Choose products with low market competitiveness
Information about the product market prospects and the intensity of competition should be understood. It can be confirmed by the historical price level of the product, the sales volume of the product, the sales ranking of the product, the number of reviews of the product, the number of sellers and the inventory status. Nowadays, the competition for hot-selling products in the Amazon market is particularly fierce. If sellers want to find a faster breakthrough, it is obviously more advantageous to choose products with low competitiveness. However, the disadvantage of products with low competitiveness is that the market demand is relatively small, so we face this situation. If the seller’s profit margin is sufficient, it is recommended to consider products with high market demand first. The selling price is between U$10-US$70, which is the most suitable, not too expensive and easy for customers to accept.
4. Choose products with high profit margins
I believe that many sellers will consider the issue of product profit when choosing products. In the current situation of high competitive pressure on Amazon, it is recommended that sellers choose products with large enough absolute profits, and then use a combination of various operating skills and methods to promote products. For example, after a seller selects a product, the price of the product can be lowered appropriately, so that it can provide the competitiveness of its own product and quickly issue orders. For novice sellers, they can choose a certain product to practice.Find product inspiration through multiple channels
From popular social platforms (Facebook, YouTube, Twitter, etc.), browse popular posts, get product inspiration to select products, go to major promotional websites (such as slickdeal’s products with a lot of likes), and prove that the products on the homepage are popularly promoted The demand for this kind of products is large, depending on whether there are upgrades or other functional products for product selection and development. If new products are launched from familiar factories in China, they can also be sold directly on Amazon.
5. Find product inspiration through multiple channels
From popular social platforms (Facebook, YouTube, Twitter, etc.), browse popular posts, get product inspiration to select products, go to major promotional websites (such as slickdeal’s products with a lot of likes), and prove that the products on the homepage are popularly promoted The demand for this kind of products is large, depending on whether there are upgrades or other functional products for product selection and development. If new products are launched from familiar factories in China, they can also be sold directly on Amazon.
6. Product differentiation
There are many good products on Amazon, and there are also many competing peers. If you can make detailed differences in the products, there will be a high probability that you can compete with the store sales of the peers. Focus on the advantages and differentiation of the products. . The weight of the product should not be too heavy, the freight is expensive, and the Amazon storage fee is expensive, which erodes the profit of the product.
7. Stable and reliable supplier
Whether there is a stable supply of goods and whether there is a stable supplier is also a question that Amazon sellers have to think about when choosing products. The supplier’s service capability and product delivery time are also very important. Can you print and paste barcodes and provide sophisticated packaging? When your sales scale reaches a certain level, such as making market exclusive products or customizing your own brand The delivery capacity of the supplier may be a very important consideration.
Amazon product recommendation
Below we will analyze the popular categories of Amazon’s selection of products in recent years:
1. 3C products:
In recent years, the volume of the 3C consumer electronics category in the Amazon US market has increased year by year. Consumer electronics products are sold very quickly. Those products with guaranteed quality, attractive appearance, and low prices are very popular. In addition to consumer electronics and related accessories, the market demand for electronic toys and smart 3C products is increasing day by day. Many consumers not only use them, but also give these products as gifts, such as wireless chargers, wireless Bluetooth headsets, car wireless Charging stands, etc., these mobile phone accessories and consumer electronics products are very popular as gifts and Christmas.
2. Outdoor sports:
Outdoor sports products are one of the four major categories of Amazon America, because Americans are more keen on activities, including mountaineering, fitness, golf and indoor entertainment. In addition, sports fitness is one of the most popular categories under the sports category in Amazon North America, Europe, and Japan. There is no obvious seasonality in sports fitness. There will be a certain increase in the overall traffic of the Amazon platform in November and December each year.
3. Outdoor furniture:
Amazon’s outdoor furniture and barbecue utensils will also sell well during the peak season each year, and have high profit margins. Among them, the best-selling products are those with a price of between $10 and $50, including: foldable tables and chairs , Camping tents and camping chairs, barbecue washing appliances, outdoor cooking utensils and accessories, such as aprons.
4. Kitchenware:
Kitchenware is basically used in every family, and the market capacity is very large. In the United States, knives and forks are sold in sets and series, so it is particularly important for sellers to match details when selling this product. In addition, American consumers have two main needs for bowls and dishes: one is for daily-use solid-color bowls and the other is seasonal bowls, for example, in autumn, most consumers use The dishes are golden yellow, and the seller will update different styles of dishes according to different festivals. In addition to the above two products, it is also a good choice to organize storage and cleaning supplies in the kitchen.
5. Auto parts:
According to relevant data, auto parts mobile e-commerce sales will grow at a rate of 25% or even higher each year, and will slow down to 20% until 2021. The auto parts category has a huge market capacity, and opportunities and challenges coexist. Such products have high entry barriers and need to have resource advantages and understand the core demands of consumers. And in the category of auto parts, there are three most important points. The first is product patents, the second is product quality, and the third is professional knowledge.
6. LED lighting:
Christmas is the most important holiday in the second half of the peak season. Most families will buy Christmas trees and various lighting for decoration, but lighting products require certification. Amazon will strictly inspect and clean up lighting products on the eve of Christmas every year. For those lighting products that do not meet the requirements, the UL certification of the lamps required by the Amazon platform is different, and the certification of different models of the same product also requires additional fees.
7. Health & Household:
This health category has been a big category on Amazon since the birth of the industry. With the improvement of people’s health requirements, this industry is showing a trend of substantial growth. Even under the influence of the new crown epidemic, from the data point of view, such products have been stocked in the peak sales season starting in July. If you have a supply chain advantage in this respect, you can dig deeper into similar products, such as electric toothbrush replacement heads, men’s haircut sets, and fascia guns. They sell well. Haircuts become more expensive during the epidemic. Chief of a hair salon in Manhattan. Haircuts for stylists are priced at US$1,000, and ordinary “washing, cutting and blowing” prices are also US$160, but before the epidemic, they only cost US$40. During the epidemic, the income of most people decreased. Facing the high cost of haircuts, more and more people choose to solve the problem of haircuts at home. I heard that Chinese students who go to Europe and the United States bring their own haircut tools. Meiya buys hairdressing supplies, cuts hair on its own, and reduces expenses.
Amazon is one of the world’s largest e-commerce platforms. To gain a competitive advantage on the platform, product selection is one of the key factors. On the question of how to choose products, seller preferences and customer preferences have played their respective roles. I believe that each seller has his own different answers, but after mastering Amazon’s product selection strategy, I believe that your products will sell very well and got a good evaluation.